Have you ever visited your website with a smartphone or tablet?
Can you read all contents well without zooming or back and forth scrolling? No?
Then you should think about responsive web design, therfore the technical implementation of an adaptive website layout.
If your web pages are accessed with a mobile device, the images are automatically reduced, texts are enlarged, menus and other areas are displayed only if required.
Elaborate design elements, which look great on a large computer screen, would only interfere on a cell phone. The mobile view is limited to the optimal layout and presentation of the important content so that the visitor can quickly access his/her desired information.
Fortunately, the WWW is developing rapidly, so that the displaying of a website is now dynamically adapted and can be accessed on all devices user-friendly.